One of the simplest use case for generative AI has been how easily you can personalize your app behavior for the user. Only couple of years ago, personalization required some serious work. It required custom machine learning models and so on.

With Generative AI personalized experience has become incredibly simple. Consider the use cases.

Personalizing for global events

For example, how do you personalize your posts assuming it is mothers day today ? In past this required manual work where you had to feed your algorithm the fact that today might be mothers day and then tune the model to somehow prioritize the posts based on that fact.

With LLM models a lot of the global knowledge is part of the model and hence can very easily be incorporated. For example consider the prompt.

If today is May 11th, what is the special about this date ? I am expecting one single answer to this question so that this answer can be used for picking up right sort of images to show to the users of a social media app. Give one sentence answer.

Today, May 11th, 2025, is Mother's Day in the United States.

How hard or difficult do you think such a detection was in past ? Pretty hard for small time developers.

Feed personalization

Personalization required things like collaborative filtering in past. This was expensive and hard to build for smaller players like individual developers. With generative AI this has been a big shot in arm. It has become trivial for LLMs with large context windows to give a personalized experience in their app.

Given user’s history and other relevant information and available information, LLMs can in matter of seconds provide you a good ranking for content to show to the end user. This sort of feed personalization is very cheap and easy to implement.

Dynamic content generation

Another big advantage is in generating high quality content and images for the app. In past this required significant human efforts. Not any more. Now AI can generate a lot of content to give excellent experience.

For example auto generated emails, banners and social media posts. It makes the app look more polished and personalized.

Conclusion

Small app developers will benefit immensely from new AI models. It will enable them to give a far superior experience to their users than what was otherwise possible with ease and low costs.

Please consult us if you want to know how your app can give a personalized experience to the user using generative AI.